Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the jewelry or whatever you are purchasing be it gold, silver, platinum or just gemstones. Compare price, service and quality. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or jewelry. Look into the 'buzz' about the company that you are contemplating making your purchase. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. The BBB is an excellent source of investigation on a business. Determine if the store's sale people have any gemological and appraisal education.

A good indicator of a reliable site for getting that string of pearls, or bracelet or jewelry, is the BBB seal of reliability. Always get the particulars related to your purchase documented in case there is a dispute. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or jewelry purchase.