Don't 'pull the trigger' on purchasing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. f. Don't buy without getting a warranty or guarantee with the item being purchased. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or jewelry. We suggest that you look into the store's standing in your town. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You ant your jeweler to have a gemological and appraisal certificate.

If you do buy that ring, bracelet, watch or jewelry online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Obtain all details related to your purchase in writing including their exchange and refund policies. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or jewelry often and enjoy it.