Don't 'pull the trigger' on purchasing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Match up the quality, customer service and price of competing offers. b. Get all the details about the online or store return policy and their refund policy. b. Review any guarantees or warranties that come with the purchase. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. A store's 'standing' in your community is an important factor to consider prior to making a purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Get a BBB report on your jewelry store prior to making any purchase. Determine if the store's sale people have any gemological and appraisal education.

Whether you want to purchase a watch, earrings, string of pearls or jewelry online, look for the Better Business Bureau Reliability Seal. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Finally, you and/or your loved one should enjoy and cherish that new jewelry or jewelry purchase.