Don't 'pull the trigger' on purchasing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Be sure that you comparison shop for quality, price and customer service. e. The return and exchange policy are your protections so be sure to inquire and understand. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. Be sure the store has a long-standing, solid reputation in the community. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. Obtain a report on the business from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

When buying diamonds, pearls, rubies or jewelry on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Prior to purchasing, get all details about your purchase in writing. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. In addition, be sure that you document all conversation and details of the transaction. With all that accomplished, wear that jewelry or jewelry as often as possible.