Don't 'pull the trigger' on purchasing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Compare price, service and quality. b. Get all the details about the online or store return policy and their refund policy. b. Review any guarantees or warranties that come with the purchase. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. A good indicator of the store's reliability is if they are well respected in your city. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. You ant your jeweler to have a gemological and appraisal certificate.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or jewelry. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Last thought - enjoy your beautiful jewelry purchase.