Prior to making your purchase for the jewelry or watch or bracelet or whatever, make sure that you research all relevant features. Match up the quality, customer service and price of competing offers. c. Inquire about how you would get a refund or return the item if dissatisfied. d. You will want a warranty with your purchase so inquire and understand what is offered. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or jewelry, understand the stores reputation by checking with others that have made purchases including friends or relatives. A store's 'standing' in your community is an important factor to consider prior to making a purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain a report on the business from the Better Business Bureau. You ant your jeweler to have a gemological and appraisal certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or jewelry. Obtain all details related to your purchase in writing including their exchange and refund policies. Talking with a representative of the web store is always a good idea so that you have some personal contact. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or jewelry purchase.