Prior to making your purchase for the jewelry or watch or bracelet or whatever, make sure that you research all relevant features. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. We suggest that you look into the store's standing in your town. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain a report on the business from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or jewelry. Prior to purchasing, get all details about your purchase in writing. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Lastly, wear that jewelry or jewelry often and enjoy it.