Prior to making your purchase for the jewelry or watch or bracelet or whatever, make sure that you research all relevant features. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. f. Don't buy without getting a warranty or guarantee with the item being purchased. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. We suggest that you look into the store's standing in your town. Find out what organizations the jeweler belongs to and their membership requirements. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or jewelry. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Further to the telephone call, be sure that the purchase is well documented including all representations. Lastly, wear that jewelry or jewelry often and enjoy it.