Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the jewelry or whatever you are purchasing be it gold, silver, platinum or just gemstones. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. Check out the store's reputation in your area. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. You ant your jeweler to have a gemological and appraisal certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or jewelry. Get all the product details in writing (for example by email) including refund policy. Determine where they are geographically and call to speak with a person to confirm details or get clarification. In addition, be sure that you document all conversation and details of the transaction. With all that accomplished, wear that jewelry or jewelry as often as possible.