Before you make any jewelry purchase you should educate yourself about the special features of the jewelry or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Compare price, service and quality. f. Specifically inquire about the return and refund policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

Finding a jeweler that you can trust is of utmost importance. Regardless of whether you are buying a pendant, watch, necklace or jewelry. Get to the bottom of the store's reputation by asking those that have purchased from the store. A good indicator of the store's reliability is if they are well respected in your city. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or jewelry. Always get the particulars related to your purchase documented in case there is a dispute. Call the online store and get confirmation as to the particulars of the purchase. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or jewelry purchase.