Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the jewelry or whatever you are purchasing be it gold, silver, platinum or just gemstones. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. A store's 'standing' in your community is an important factor to consider prior to making a purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Obtain a report on the business from the Better Business Bureau. You ant your jeweler to have a gemological and appraisal certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or jewelry. Prior to purchasing, get all details about your purchase in writing. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Last thought - enjoy your beautiful jewelry purchase.