Don't 'pull the trigger' on purchasing jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Match up the quality, customer service and price of competing offers. a. Ask about the store (or online) refund and return policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. We suggest that you look into the store's standing in your town. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. You ant your jeweler to have a gemological and appraisal certificate.

Whether you want to purchase a watch, earrings, string of pearls or jewelry online, look for the Better Business Bureau Reliability Seal. Get all the product details in writing (for example by email) including refund policy. Pick up the phone and speak with a representative of the web based site to reconfirm purchase details. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Last thought - enjoy your beautiful jewelry purchase.