Before you make any jewelry purchase you should educate yourself about the special features of the jewelry or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. e. Any purchase you make you will want to be sure comes with a warranty and/or guarantee - be sure you understand its terms. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or jewelry. We suggest that you look into the store's standing in your town. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Look for a jeweler with a gemological and appraisal education and certificate.

Whether you want to purchase a watch, earrings, string of pearls or jewelry online, look for the Better Business Bureau Reliability Seal. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Last thought - enjoy your beautiful jewelry purchase.