Prior to making your purchase for the 14k diamond or watch or bracelet or whatever, make sure that you research all relevant features. Match up the quality, customer service and price of competing offers. c. Inquire about how you would get a refund or return the item if dissatisfied. d. You will want a warranty with your purchase so inquire and understand what is offered. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

Finding a jeweler that you can trust is of utmost importance. Regardless of whether you are buying a pendant, watch, necklace or 14k diamond. Get to the bottom of the store's reputation by asking those that have purchased from the store. Look into the 'buzz' about the company that you are contemplating making your purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

A good indicator of a reliable site for getting that string of pearls, or bracelet or 14k diamond, is the BBB seal of reliability. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Further to the telephone call, be sure that the purchase is well documented including all representations. Closing remark - your recipient of 14k diamond is one lucky person!