Prior to making your purchase for the 14k earring gold or watch or bracelet or whatever, make sure that you research all relevant features. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or 14k earring gold, understand the stores reputation by checking with others that have made purchases including friends or relatives. A store's 'standing' in your community is an important factor to consider prior to making a purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You ant your jeweler to have a gemological and appraisal certificate.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or 14k earring gold. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Closing remark - your recipient of 14k earring gold is one lucky person!