Prior to making your purchase for the 14k or 18k or watch or bracelet or whatever, make sure that you research all relevant features. Be sure that you comparison shop for quality, price and customer service. f. Specifically inquire about the return and refund policies. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or 14k or 18k. Look into the 'buzz' about the company that you are contemplating making your purchase. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Get a BBB report on your jewelry store prior to making any purchase. Determine if the store's sale people have any gemological and appraisal education.

If you do buy that ring, bracelet, watch or 14k or 18k online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Always get the particulars related to your purchase documented in case there is a dispute. Talking with a representative of the web store is always a good idea so that you have some personal contact. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or 14k or 18k purchase.