Before laying down your 'plastic' to buy a string of pearls or bracelet or 14k solid gold ring, read all you can about it so you are a well education purchaser. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. d. You will want a warranty with your purchase so inquire and understand what is offered. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or 14k solid gold ring, understand the stores reputation by checking with others that have made purchases including friends or relatives. A good indicator of the store's reliability is if they are well respected in your city. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. The BBB is an excellent source of investigation on a business. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

A good indicator of a reliable site for getting that string of pearls, or bracelet or 14k solid gold ring, is the BBB seal of reliability. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. With all that accomplished, wear that jewelry or 14k solid gold ring as often as possible.