We suggest that before you lay out your money for that 14k white gold cubic zirconia or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or 14k white gold cubic zirconia. A store's 'standing' in your community is an important factor to consider prior to making a purchase. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain a report on the business from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or 14k white gold cubic zirconia. Always get the particulars related to your purchase documented in case there is a dispute. Call the online store and get confirmation as to the particulars of the purchase. In addition to the phone conversation, get everything in writing. Closing remark - your recipient of 14k white gold cubic zirconia is one lucky person!