We suggest that before you lay out your money for that 14k white gold diamond ring or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Be sure that you comparison shop for quality, price and customer service. b. Get all the details about the online or store return policy and their refund policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or 14k white gold diamond ring. Be sure the store has a long-standing, solid reputation in the community. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Look for a jeweler with a gemological and appraisal education and certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or 14k white gold diamond ring. Document the details related to your purchase for future use, if necessary. Call the online store and get confirmation as to the particulars of the purchase. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Lastly, wear that jewelry or 14k white gold diamond ring often and enjoy it.