Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the 14k yellow gold ring or whatever you are purchasing be it gold, silver, platinum or just gemstones. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or 14k yellow gold ring, understand the stores reputation by checking with others that have made purchases including friends or relatives. Look into the 'buzz' about the company that you are contemplating making your purchase. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. The BBB is an excellent source of investigation on a business. Determine if the store's sale people have any gemological and appraisal education.

A good indicator of a reliable site for getting that string of pearls, or bracelet or 14k yellow gold ring, is the BBB seal of reliability. Prior to purchasing, get all details about your purchase in writing. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Last thought - enjoy your beautiful 14k yellow gold ring purchase.