Prior to making your purchase for the 18k dura pietra or watch or bracelet or whatever, make sure that you research all relevant features. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or 18k dura pietra. Be sure the store has a long-standing, solid reputation in the community. Find out what organizations the jeweler belongs to and their membership requirements. The BBB is an excellent source of investigation on a business. You will want to deal with a store that has a well trained staff to include gemological education.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or 18k dura pietra. Prior to purchasing, get all details about your purchase in writing. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. As a closing comment, the recipient of your jewelry or 18k dura pietra is one lucky person!