Before you make any jewelry purchase you should educate yourself about the special features of the 18k earring or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Compare price, service and quality. b. Get all the details about the online or store return policy and their refund policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or 18k earring. A good indicator of the store's reliability is if they are well respected in your city. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Dealing with knowledgeable staff is a must. See if they have a gemological background.

Whether you want to purchase a watch, earrings, string of pearls or 18k earring online, look for the Better Business Bureau Reliability Seal. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. That having been said, getting everything represented in writing is very important. Lastly, wear that jewelry or 18k earring often and enjoy it.