Before laying down your 'plastic' to buy a string of pearls or bracelet or 18k gold locket, read all you can about it so you are a well education purchaser. Be sure that you comparison shop for quality, price and customer service. e. The return and exchange policy are your protections so be sure to inquire and understand. d. You will want a warranty with your purchase so inquire and understand what is offered. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

Finding a jeweler that you can trust is of utmost importance. Regardless of whether you are buying a pendant, watch, necklace or 18k gold locket. Get to the bottom of the store's reputation by asking those that have purchased from the store. Be sure the store has a long-standing, solid reputation in the community. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

When buying diamonds, pearls, rubies or 18k gold locket on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Get all the product details in writing (for example by email) including refund policy. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or 18k gold locket purchase.