We suggest that before you lay out your money for that 18k gold solid or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Match up the quality, customer service and price of competing offers. c. Inquire about how you would get a refund or return the item if dissatisfied. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of 18k gold solid, investigate the store's reputation. A store's 'standing' in your community is an important factor to consider prior to making a purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

If you do buy that ring, bracelet, watch or 18k gold solid online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Prior to purchasing, get all details about your purchase in writing. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Closing remark - your recipient of 18k gold solid is one lucky person!