Don't 'pull the trigger' on purchasing 18k gold watches or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Be sure that you comparison shop for quality, price and customer service. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

Finding a jeweler that you can trust is of utmost importance. Regardless of whether you are buying a pendant, watch, necklace or 18k gold watches. Get to the bottom of the store's reputation by asking those that have purchased from the store. Be sure the store has a long-standing, solid reputation in the community. Find out what organizations the jeweler belongs to and their membership requirements. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

Whether you want to purchase a watch, earrings, string of pearls or 18k gold watches online, look for the Better Business Bureau Reliability Seal. Get all the product details in writing (for example by email) including refund policy. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. That having been said, getting everything represented in writing is very important. Last thought - enjoy your beautiful 18k gold watches purchase.