Prior to making your purchase for the 18k italian gold or watch or bracelet or whatever, make sure that you research all relevant features. At search site or store, investigate their pricing, service and the quality of what they are offering. c. Inquire about how you would get a refund or return the item if dissatisfied. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or 18k italian gold. A good indicator of the store's reliability is if they are well respected in your city. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. Obtain a report on the business from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or 18k italian gold. Obtain all details related to your purchase in writing including their exchange and refund policies. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Closing remark - your recipient of 18k italian gold is one lucky person!