Before laying down your 'plastic' to buy a string of pearls or bracelet or 18k plat, read all you can about it so you are a well education purchaser. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or 18k plat. A good indicator of the store's reliability is if they are well respected in your city. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You ant your jeweler to have a gemological and appraisal certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or 18k plat. Get all the product details in writing (for example by email) including refund policy. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Finally, you and/or your loved one should enjoy and cherish that new jewelry or 18k plat purchase.