Prior to making your purchase for the 18k solid gold or watch or bracelet or whatever, make sure that you research all relevant features. Match up the quality, customer service and price of competing offers. c. Inquire about how you would get a refund or return the item if dissatisfied. c. Ask about the seller's guarantee and/or warranty on the item being bought. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of 18k solid gold, investigate the store's reputation. Be sure the store has a long-standing, solid reputation in the community. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You ant your jeweler to have a gemological and appraisal certificate.

When buying diamonds, pearls, rubies or 18k solid gold on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Get all the product details in writing (for example by email) including refund policy. Pick up the phone and speak with a representative of the web based site to reconfirm purchase details. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or 18k solid gold often and enjoy it.