We suggest that before you lay out your money for that anniversary ring ruby or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Be sure that you comparison shop for quality, price and customer service. b. Get all the details about the online or store return policy and their refund policy. b. Review any guarantees or warranties that come with the purchase. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or anniversary ring ruby. A good indicator of the store's reliability is if they are well respected in your city. Find out what organizations the jeweler belongs to and their membership requirements. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. Dealing with knowledgeable staff is a must. See if they have a gemological background.

When buying diamonds, pearls, rubies or anniversary ring ruby on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. Determine where they are geographically and call to speak with a person to confirm details or get clarification. In addition to the phone conversation, get everything in writing. As a closing comment, the recipient of your jewelry or anniversary ring ruby is one lucky person!