We suggest that before you lay out your money for that antique cuff link or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Compare price, service and quality. b. Get all the details about the online or store return policy and their refund policy. f. Don't buy without getting a warranty or guarantee with the item being purchased. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or antique cuff link. A store's 'standing' in your community is an important factor to consider prior to making a purchase. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Determine if the store's sale people have any gemological and appraisal education.

When buying diamonds, pearls, rubies or antique cuff link on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Prior to purchasing, get all details about your purchase in writing. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. That having been said, getting everything represented in writing is very important. Finally, you and/or your loved one should enjoy and cherish that new jewelry or antique cuff link purchase.