We suggest that before you lay out your money for that antique diamond ring or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Be sure that you comparison shop for quality, price and customer service. e. The return and exchange policy are your protections so be sure to inquire and understand. c. Ask about the seller's guarantee and/or warranty on the item being bought. Get a sales receipt and, in writing, all the pertinent facts related to the item you are buying.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or antique diamond ring. Look into the 'buzz' about the company that you are contemplating making your purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. You ant your jeweler to have a gemological and appraisal certificate.

Whether you want to purchase a watch, earrings, string of pearls or antique diamond ring online, look for the Better Business Bureau Reliability Seal. Get all the product details in writing (for example by email) including refund policy. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. With all that accomplished, wear that jewelry or antique diamond ring as often as possible.