We suggest that before you lay out your money for that antique platinum ring or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. b. Get all the details about the online or store return policy and their refund policy. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or antique platinum ring, understand the stores reputation by checking with others that have made purchases including friends or relatives. A store's 'standing' in your community is an important factor to consider prior to making a purchase. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Get a BBB report on your jewelry store prior to making any purchase. You ant your jeweler to have a gemological and appraisal certificate.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or antique platinum ring. Always get the particulars related to your purchase documented in case there is a dispute. Call the online store and get confirmation as to the particulars of the purchase. Having written that, paperwork trail is extremely important when making an online jewelry purchase. As a closing comment, the recipient of your jewelry or antique platinum ring is one lucky person!