Don't 'pull the trigger' on purchasing auction jewelry or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Be sure that you comparison shop for quality, price and customer service. c. Inquire about how you would get a refund or return the item if dissatisfied. c. Ask about the seller's guarantee and/or warranty on the item being bought. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or auction jewelry. Look into the 'buzz' about the company that you are contemplating making your purchase. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. The BBB is an excellent source of investigation on a business. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

If you do buy that ring, bracelet, watch or auction jewelry online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Obtain all details related to your purchase in writing including their exchange and refund policies. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or auction jewelry purchase.