Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the automatic swatch watch or whatever you are purchasing be it gold, silver, platinum or just gemstones. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. a. Ask about the store (or online) refund and return policy. c. Ask about the seller's guarantee and/or warranty on the item being bought. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or automatic swatch watch. Look into the 'buzz' about the company that you are contemplating making your purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Determine if the store's sale people have any gemological and appraisal education.

When buying diamonds, pearls, rubies or automatic swatch watch on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Get all the product details in writing (for example by email) including refund policy. Talking with a representative of the web store is always a good idea so that you have some personal contact. Having written that, paperwork trail is extremely important when making an online jewelry purchase. With all that accomplished, wear that jewelry or automatic swatch watch as often as possible.