Don't 'pull the trigger' on purchasing blood diamonds or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Compare price, service and quality. c. Inquire about how you would get a refund or return the item if dissatisfied. b. Review any guarantees or warranties that come with the purchase. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or blood diamonds. A good indicator of the store's reliability is if they are well respected in your city. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Get a BBB report on your jewelry store prior to making any purchase. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

When buying diamonds, pearls, rubies or blood diamonds on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Always get the particulars related to your purchase documented in case there is a dispute. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Finally, you and/or your loved one should enjoy and cherish that new jewelry or blood diamonds purchase.