Before laying down your 'plastic' to buy a string of pearls or bracelet or bridal designer jewelry, read all you can about it so you are a well education purchaser. Be sure that you comparison shop for quality, price and customer service. f. Specifically inquire about the return and refund policies. b. Review any guarantees or warranties that come with the purchase. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or bridal designer jewelry, understand the stores reputation by checking with others that have made purchases including friends or relatives. Check out the store's reputation in your area. Find out what organizations the jeweler belongs to and their membership requirements. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Determine if the store's sale people have any gemological and appraisal education.

Whether you want to purchase a watch, earrings, string of pearls or bridal designer jewelry online, look for the Better Business Bureau Reliability Seal. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Having written that, paperwork trail is extremely important when making an online jewelry purchase. Finally, you and/or your loved one should enjoy and cherish that new jewelry or bridal designer jewelry purchase.