We suggest that before you lay out your money for that bridal jewelry rental or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Match up the quality, customer service and price of competing offers. d. Be sure you understand and can live with the store (or websites) exchange and return policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. Always get everything you relied upon related to the purchase in writing (e.g. sales receipt; gemological report; purchase details).

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or bridal jewelry rental. Check out the store's reputation in your area. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. Obtain a report on the business from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

A good indicator of a reliable site for getting that string of pearls, or bracelet or bridal jewelry rental, is the BBB seal of reliability. Prior to purchasing, get all details about your purchase in writing. Talking with a representative of the web store is always a good idea so that you have some personal contact. Further to the telephone call, be sure that the purchase is well documented including all representations. Finally, you and/or your loved one should enjoy and cherish that new jewelry or bridal jewelry rental purchase.