Prior to making your purchase for the cape ann whale watch or watch or bracelet or whatever, make sure that you research all relevant features. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. f. Specifically inquire about the return and refund policies. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or cape ann whale watch, understand the stores reputation by checking with others that have made purchases including friends or relatives. Look into the 'buzz' about the company that you are contemplating making your purchase. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Determine if the store's sale people have any gemological and appraisal education.

Whether you want to purchase a watch, earrings, string of pearls or cape ann whale watch online, look for the Better Business Bureau Reliability Seal. Get all the product details in writing (for example by email) including refund policy. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or cape ann whale watch often and enjoy it.