Before laying down your 'plastic' to buy a string of pearls or bracelet or cartier panther watch, read all you can about it so you are a well education purchaser. Match up the quality, customer service and price of competing offers. d. Be sure you understand and can live with the store (or websites) exchange and return policies. d. You will want a warranty with your purchase so inquire and understand what is offered. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or cartier panther watch. A good indicator of the store's reliability is if they are well respected in your city. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. Dealing with knowledgeable staff is a must. See if they have a gemological background.

When buying diamonds, pearls, rubies or cartier panther watch on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Always get the particulars related to your purchase documented in case there is a dispute. Pick up the phone and speak with a representative of the web based site to reconfirm purchase details. In addition to the phone conversation, get everything in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or cartier panther watch purchase.