Prior to making your purchase for the case cuff link or watch or bracelet or whatever, make sure that you research all relevant features. Compare price, service and quality. e. The return and exchange policy are your protections so be sure to inquire and understand. d. You will want a warranty with your purchase so inquire and understand what is offered. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or case cuff link, understand the stores reputation by checking with others that have made purchases including friends or relatives. Look into the 'buzz' about the company that you are contemplating making your purchase. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. Dealing with knowledgeable staff is a must. See if they have a gemological background.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or case cuff link. Prior to purchasing, get all details about your purchase in writing. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition, be sure that you document all conversation and details of the transaction. As a closing comment, the recipient of your jewelry or case cuff link is one lucky person!