We suggest that before you lay out your money for that championship football ring or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. c. Inquire about how you would get a refund or return the item if dissatisfied. f. Don't buy without getting a warranty or guarantee with the item being purchased. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or championship football ring. A store's 'standing' in your community is an important factor to consider prior to making a purchase. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. Obtain as much information as you can about the store you are entertaining using from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or championship football ring. Document the details related to your purchase for future use, if necessary. Call the online store and get confirmation as to the particulars of the purchase. In addition to the phone conversation, get everything in writing. Last thought - enjoy your beautiful championship football ring purchase.