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Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or cheap movado watch, understand the stores reputation by checking with others that have made purchases including friends or relatives. Check out the store's reputation in your area. Determine what professional trade groups your jeweler belongs and what the requirements are of membership. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. You ant your jeweler to have a gemological and appraisal certificate.

Whether you want to purchase a watch, earrings, string of pearls or cheap movado watch online, look for the Better Business Bureau Reliability Seal. Prior to purchasing, get all details about your purchase in writing. Determine where they are geographically and call to speak with a person to confirm details or get clarification. That having been said, getting everything represented in writing is very important. Finally, you and/or your loved one should enjoy and cherish that new jewelry or cheap movado watch purchase.