Before you make any jewelry purchase you should educate yourself about the special features of the choker necklace or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of choker necklace, investigate the store's reputation. Be sure the store has a long-standing, solid reputation in the community. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Dealing with knowledgeable staff is a must. See if they have a gemological background.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or choker necklace. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. Determine where they are geographically and call to speak with a person to confirm details or get clarification. In addition to the phone conversation, get everything in writing. Last thought - enjoy your beautiful choker necklace purchase.