Prior to making your purchase for the clarity color cut diamond or watch or bracelet or whatever, make sure that you research all relevant features. Be sure that you comparison shop for quality, price and customer service. d. Be sure you understand and can live with the store (or websites) exchange and return policies. a. Carefully read all warranties and guarantees and ask questions if the terms are unclear. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or clarity color cut diamond. A good indicator of the store's reliability is if they are well respected in your city. See if they belong to any trade organizations which usually require strict adherence to good business practices before accepting a store for membership. The BBB is an excellent source of investigation on a business. Look for a jeweler with a gemological and appraisal education and certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or clarity color cut diamond. Obtain all details related to your purchase in writing including their exchange and refund policies. Determine where they are geographically and call to speak with a person to confirm details or get clarification. In addition to the phone conversation, get everything in writing. As a closing comment, the recipient of your jewelry or clarity color cut diamond is one lucky person!