We suggest that before you lay out your money for that clarity color diamond or other jewelry (e.g. watch, diamonds, pearls), you learn all you can about it so assure yourself that you are getting what you are paying to get. Make sure you check out not only the price of the item relative to the quality but also the customer service you will receive after the purchase. d. Be sure you understand and can live with the store (or websites) exchange and return policies. c. Ask about the seller's guarantee and/or warranty on the item being bought. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or clarity color diamond. Check out the store's reputation in your area. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. The Better Business Bureau in your area is a resource you should use when evaluating a prospective jeweler. Determine if the store's sale people have any gemological and appraisal education.

If you do buy that ring, bracelet, watch or clarity color diamond online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Document the details related to your purchase for future use, if necessary. If you are shopping online, get the websites location and talk with someone to clarify all aspects of the purchase. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Finally, you and/or your loved one should enjoy and cherish that new jewelry or clarity color diamond purchase.