Before laying down your 'plastic' to buy a string of pearls or bracelet or coin cuff link, read all you can about it so you are a well education purchaser. Match up the quality, customer service and price of competing offers. e. The return and exchange policy are your protections so be sure to inquire and understand. c. Ask about the seller's guarantee and/or warranty on the item being bought. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or coin cuff link. A good indicator of the store's reliability is if they are well respected in your city. You want to find out if the jeweler is a member of any industry organizations and what requirements are necessary to be a member. Obtain a report on the business from the Better Business Bureau. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or coin cuff link. Obtain all details related to your purchase in writing including their exchange and refund policies. Call the online store and get confirmation as to the particulars of the purchase. In addition, be sure that you document all conversation and details of the transaction. As a closing comment, the recipient of your jewelry or coin cuff link is one lucky person!