Before 'pulling the trigger' on that jewelry buy, be sure you learn all you can about the cool man necklace or whatever you are purchasing be it gold, silver, platinum or just gemstones. Match up the quality, customer service and price of competing offers. a. Ask about the store (or online) refund and return policy. b. Review any guarantees or warranties that come with the purchase. Be sure to get, in writing, on the sales receipt, any information you relied on when making your purchase, such as the gem's weight or size. Some jewelers will supply a grading report from a gemological laboratory.

We can't think of another purchase category beyond jewelry where the reputation and honesty of the seller is more important. Do all you can to investigate the business practices of the jeweler whether you are buying precious stones, gold, platinum or cool man necklace. Check out the store's reputation in your area. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain a report on the business from the Better Business Bureau. It is far preferable to deal with a company that have gemological and appraisal educations so you know that what they are saying is based on actual knowledge.

For online stores, look for their Better Business Bureau Reliability seal whether you are regardless whether you are buying a bracelet, a string of pearls, a watch or cool man necklace. Document the details related to your purchase for future use, if necessary. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. Even though you have had a conversation, make sure that all aspects of the purchase are well documented in writing. Closing remark - your recipient of cool man necklace is one lucky person!