Don't 'pull the trigger' on purchasing cross ring or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Compare price, service and quality. b. Get all the details about the online or store return policy and their refund policy. f. Don't buy without getting a warranty or guarantee with the item being purchased. Obtain a written sales receipt and, in writing, any information you relied upon in your purchase.

So, how does one find a jeweler that is trust worthy. Whether you are buying diamonds, rubies, a watch of cross ring, investigate the store's reputation. Check out the store's reputation in your area. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Don't forget to look into the background of your jeweler through the BBB - they are an excellent resource. Look for a jeweler with a gemological and appraisal education and certificate.

The BBB Reliability seal is a good indicator of the online store's compliance with good business practices and a seal you should look for when buying diamonds, watches, pearls or cross ring. Always get the particulars related to your purchase documented in case there is a dispute. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition, be sure that you document all conversation and details of the transaction. As a closing comment, the recipient of your jewelry or cross ring is one lucky person!