Don't 'pull the trigger' on purchasing cuff link monogrammed or watch or bracelet or any jewelry until you learn all you can about it so that you are a smart consumer. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. f. Specifically inquire about the return and refund policies. f. Don't buy without getting a warranty or guarantee with the item being purchased. Ask for a gemological report for any purchase related to precious gems and a sales receipt.

Investigate the 'store' from whom you are making a purchase. Whether it's a brooch, pendant, necklace or cuff link monogrammed, understand the stores reputation by checking with others that have made purchases including friends or relatives. Be sure the store has a long-standing, solid reputation in the community. If the jewelry store is a member of any trade organizations, determine what they are and investigate the requirements to belong. Obtain a report on the business from the Better Business Bureau. Determine if the store's sale people have any gemological and appraisal education.

When buying diamonds, pearls, rubies or cuff link monogrammed on the Internet, look for a BBB Reliability seal to indicate membership in the BBB. Be sure to get all the particulars related to your purchase in writing as you do not want to have any disputes without evidence of what you believe was represented. Determine where they are geographically and call to speak with a person to confirm details or get clarification. Further to the telephone call, be sure that the purchase is well documented including all representations. With all that accomplished, wear that jewelry or cuff link monogrammed as often as possible.