Before you make any jewelry purchase you should educate yourself about the special features of the custom designed gold jewelry or other item (e.g. pearls, watch, gems, gold, platinum, etc.) you are considering purchasing. Shop all aspects related to your purchase: the price; the quality and the service you get after the purchase. a. Ask about the store (or online) refund and return policy. f. Don't buy without getting a warranty or guarantee with the item being purchased. If you are purchasing precious gems, obtain a gemological report and also get in writing any information you relied upon in your purchase.

The saying goes 'if you don't know your jewels, know your jeweler'. Well, checking on the reputation of the sale that you making is of paramount importance when buying diamonds, pearls, watches or custom designed gold jewelry. We suggest that you look into the store's standing in your town. Professional trade organizations set 'standards'. Determine if your jeweler is a member of any such organizations. Obtain a report on the business from the Better Business Bureau. You will want to deal with a store that has a well trained staff to include gemological education.

If you do buy that ring, bracelet, watch or custom designed gold jewelry online, before you do so, see if the site posts a Better Business Bureau Reliability seal on their site. Always get the particulars related to your purchase documented in case there is a dispute. A conversation with a sales person from the online store as you want to 'get personal' as if you had visited a 'bricks and mortar' store. In addition to the phone conversation, get everything in writing. Lastly, wear that jewelry or custom designed gold jewelry often and enjoy it.